Juan Andres Muñoz has been a superfan in the last few months. He gave me significant input to our Vorwerk products, shared my content and was involved in relevant discussions. As a thank you, he will get six months free access to Better Human.
For many years, insights was seen as peripheral to product development because of the perception that user research had low validity. I spent the first part of my career advocating for why teams should systematically listen to the people using their products, why anyone should trust qualitative insight to guide their decisions, and why research is a field of practice that requires specialized skills.
Can we make people change their habits simply by convincing them it’s what others are doing? Marketers do just that, these Stanford researchers say, using “dynamic norm messaging.”
The fiction, nonfiction and poetry that deepened our understanding, ignited our curiosity and helped us escape.
How can we ensure that we are saying yes to the right things, and conjointly, saying no to the wrong things? While the stakes aren’t likely as high as plane crashes, it can often mean the difference between a successful product launch, feature adoption, or even the health of our business.
In this uniquely severe global crisis, leaders need new operating models to respond quickly to the rapidly shifting environment and sustain their organizations through the trials ahead.
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And why they absolutely should.
My thoughts on why people don‘t listen.
An easy way to build new healthy habits and to train self-reflection.