MEMO
Issue #229
Juan Andres Muñoz has been a superfan in the last few months. He gave me significant input to our Vorwerk products, shared my content and was involved in relevant discussions. As a thank you, he will get six months free access to Better Human.
Accelerating User Research: How We Structure Insights for Speed At Spotify
For many years, insights was seen as peripheral to product development because of the perception that user research had low validity. I spent the first part of my career advocating for why teams should systematically listen to the people using their products, why anyone should trust qualitative insight to guide their decisions, and why research is a field of practice that requires specialized skills.
How redefining ‘normal’ can alter human behavior
Can we make people change their habits simply by convincing them it’s what others are doing? Marketers do just that, these Stanford researchers say, using “dynamic norm messaging.”
The 100 must read books of 2020
The fiction, nonfiction and poetry that deepened our understanding, ignited our curiosity and helped us escape.
Prioritization: Choosing Is The Hardest Part
How can we ensure that we are saying yes to the right things, and conjointly, saying no to the wrong things? While the stakes aren’t likely as high as plane crashes, it can often mean the difference between a successful product launch, feature adoption, or even the health of our business.
When nothing is normal: Managing in extreme uncertainty
In this uniquely severe global crisis, leaders need new operating models to respond quickly to the rapidly shifting environment and sustain their organizations through the trials ahead.
Latest posts on Better Human
Why do humans not provide a manual?
And why they absolutely should.
Why we should talk less and listen more
My thoughts on why people don‘t listen.
Daily pages
An easy way to build new healthy habits and to train self-reflection.
Thank you so much for this gift, Niklaus. I am so excited.