MEMO - Issue #145
This is the last newsletter I will send out while employed at NZZ. Exactly 1'880 days I was privileged to support the NZZ actively in topics around digital technologies, user-centred work, transformation and culture. On April 23rd, I will take up my new position as Head of User Experience for Vorwerk’s Thermomix and Kobold products. Looking forward to the next 145 issues of MEMO.
Thank you and good bye NZZ 👋🏻
3 methods to influence and change users’ behavior
Have you ever thought about why users do what they do when they interact with a product? What triggers them to complete a positive action, like signing up for an account, leaving their email, or heading to the checkout? Is it the simplicity of the user flow, the choice of colors, the placement of buttons, or the use of words?
Dear John Maeda, You’re Wrong.
A closer look at design-led organizations and the importance of product designers.
DeepMind and Google: the battle to control artificial intelligence
Demis Hassabis founded a company to build the world’s most powerful AI. Then Google bought him out. Hal Hodson asks who is in charge
A Guide to Better Designer Client Relationships
Those who run design studios often struggle with their client relationships. They can change this by taking a client-first viewpoint.
Awesome Design Tools
The best design tools for everything — from wireframing and prototyping to animation, accessibility, AR, design systems and sound design.