MEMO - Issue #152
A content-first approach to product onboarding
The words you use in your product’s onboarding are critical to help your users find success. Here’s an approach to write a great onboarding experience.
Why I Don’t Believe in Empathic Design
I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong.
Work together to make the words work
“A camel is a horse designed by committee.” Allegedly, Sir Alec Issigonis, designer of the iconic Mini car, made this comment, referring to what results when teams lose sight of their vision. Maybe…
Maintaining team alignment with experience briefs
Ah, the creative brief. At once the bane of the creative’s tortured existence and a North Star to guide teams along the path to delivering something great. During my years running a small design…
Why agile doesn’t work
I wrote a piece last week on a similar topic. Here is a more robust response to the valid critiques of that piece. To those, however, that clearly did not read the article in full (or simply didn’t…
The Side Effects of Vaccines - How High is the Risk?