MEMO - Issue #177
Understanding Human Irrationality
Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the Colgate toothpaste, which has two…
5 effective exercises to help you stop believing your unwanted automatic thoughts
We don’t have to let our automatic thoughts define us or our days, says Steven Hayes. Here’s how we can disentangle yourself.
Tim Brown on Nudging Your Company Culture Toward Creativity
“When designing a ritual: don’t overthink it, just build the first thing you can, then move to more sophisticated versions later.” - Tim Brown, CEO and president of IDEO We sat down with IDEO CEO Tim Brown to talk about nudging an organization’s culture toward behaviors and beliefs that support creative work. Here are
Why There’s No Such Thing as a Gifted Child
Even Einstein was unexceptional in his youth. A book questions our fixation with IQ and says adults can help almost any child become gifted.
How to Give People Advice They’ll Be Delighted to Take
Evaluate, collaborate and support.