Niklaus Gerber - Issue #130
Kill Your Personas
How persona spectrums champion real user needs.
Gamification: A guide for designers to a misunderstood concept
When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realise that most of the things I…
Brain Errors - How Exploitable is your Brain?
Brain Errors is a collection of experiments that shows us the mistakes we make are built into our brain. We are programmed to make cognitive shortcuts that often leave us making faulty decisions.
And the worst part? We are barely aware of it. Psychologists have been creating experiments to determine these errors in judgment. We have collected these experiments to test how easy it is to deceive you.
What if the Placebo Effect Isn’t a Trick?
New research is zeroing in on a biochemical basis for the placebo effect — possibly opening a Pandora’s box for Western medicine.
How the hyperlink changed everything
The hyperlink is the LEGO block of the internet. Here’s the bizarre history of how it came to be, as told by user experience master Margaret Gould Stewart.