Niklaus Gerber - Issue #137
In 2019 I revamped my Newsletter. My weekly recommendations are now named MEMO and come in a new design. I hope you enjoy the subtle changes and I am looking forward to another 137 issues. Thank you so much for being part of this.
I would very much appreciate it if you would give MEMO an upvote on Product Hunt https://www.producthunt.com/posts/memo-by-niklaus-gerber.
UX in the Age of Personalization
If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we took a broad look at the first topic: the practice of harvesting user data to personalize web content, including the rewards (this website gets me!) and risks (creepy!). In this piece, we will take a more detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. And it’s high time we did.
What Makes a Great Logo
With the unveiling of the new Slack logo which has caught a lot of buzz, I decided to expound on some of the qualities of a great logo that nobody talks about. Let me preface this by saying this…
Should we move from Human to Interaction-Centered Design?
As the discipline of design has become more relevant for businesses over the last decade, human-centered design became jargon across different industries, more notably technology companies. By putting humans in the center of the design process, could we be objectifying humans to the point of losing touch to their own mutable needs?
What being a chef taught me about UX
Back and Front End, Time Management and Critical Mistakes.
Finally, A Personality Quiz Backed By Science
Most Personality Quizzes Are Junk Science. Take One That Isn’t.