Niklaus Gerber - Issue #61
A Mindful Design Process
How integrating mindfulness techniques will help you become a stronger designer and a more engaged team member. We all have a process we follow to get us from concept to execution.
What if all your mobile devices formed a single screen?
What if all your mobile devices were a single screen? This probably isn’t the most common question to ask yourself. But, just for a second, actually think about it. Think about all the possibilities.
Reaching The Milllennials: Mobile Marketing Trends And Techniques
The average American spends at least five hours per day on their smartphone. So, why is it so hard to make mobile ads work? Marketers toil over clicks and conversions on highly targeted ads, but users, tired of intrusive banners, keep installing ad blockers. With $100 billion in annual mobile ad spend at stake, someone has to figure out a way to fix this disconnect.
Q&A with Yiying Lu, Award-winning Artist, Designer and Creative Director
Yiying Lu award-winning artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco Silicon Valley, she currently is the Creative Director at 500 Startups.
„When we first got our hands on this exciting and challenging project, no one could foresee that it would be a dead end. Nor we, nor the agency not even the client. And then, the client changed his mind shortly before it was supposed to be released and pulled the plug.“ Can’t imagine the frustration of the agency that all the great work landed in the trash. Anyway you guys can enjoy this fantastic spot.