Niklaus Gerber - Issue #67
Dressing your products in words: Copywriting that connects with people
This is an example of beautiful copy that communicates benefits to the users instead of focusing on the features. A classic example of how simple words find home in the hearts of audience.
Writing a user manual at work makes teams less anxious and more productive
Here’s a funny thing about work: We spend more time with our colleagues than with our friends and family. Yet more often than not, we don’t really understand our co-workers—because being honest with one another is scary. When a teammate’s lack of organization annoys us, we vent to others. When a boss says “this is…
In a Heartbeat - Animated Short Film - YouTube
What Startups Really Sell
In a marketplace of distraction, the company’s, products and services that can save you TIME, are going to win. That is why Amazon is a market leader. That is why Prime Now wins. They have simplified the process of buying and selling. They have saved you enormous amounts of time.
To those new to design
A very good list to keep in mind!
User Experience Uber
I was part of an ambitious project to redesign the Uber pickup experience for the fastest growing startup in history.