MEMO - Issue #202
Why Jobs-to-be-Done (JTBD) should be part of your strategic design toolkit
Jobs-to-be-Done or JTBD is both a methodology and mindset to better understand why customers buy our products or switch out to a competitor. It seeks to determine and rationalise what the customer…
Dealing with Difficult Emotions in Product Management
Experiencing difficult emotions comes with working in product management. This article shows how to constructively deal with unpleasant feelings at work.
Design Thinking & Understanding the Product Design Process
Product design is more than just a single process. It is a flow of processes starting from the identification of the market opportunity to a clear definition of the problem and the design of possible…
Standing on the Shoulders of Giants: The Key to Innovation
Innovation doesn’t occur in a vacuum. Doers and thinkers from Shakespeare to Jobs, liberally “stole” inspiration from the doers and thinkers who came before. Here’s how to do it right.
Take The Long View
In 2011, on a tour of Mauna Kea’s summit, I looked at Saturn through a large reflecting telescope and it blew my mind. When you’ve seen a thousand pictures of something, you feel like you’ve seen it before. What I […]