Why Jobs-to-be-Done (JTBD) should be part of your strategic design toolkit Jobs-to-be-Done or JTBD is both a methodology and mindset to better understand why customers buy our products or switch out to a competitor. It seeks to determine and rationalise what the customer…
MEMO - Issue #202
MEMO - Issue #202
MEMO - Issue #202
Why Jobs-to-be-Done (JTBD) should be part of your strategic design toolkit Jobs-to-be-Done or JTBD is both a methodology and mindset to better understand why customers buy our products or switch out to a competitor. It seeks to determine and rationalise what the customer…