Stop doing user interviews. Start having conversations. There’s something I’ve realised lately, that’s making my user interviews go smoother and getting deeper, more nuanced insights. I want to share it with you: Take a step back, for a moment. What is a…
Niklaus Gerber - Issue #74
Niklaus Gerber - Issue #74
Niklaus Gerber - Issue #74
Stop doing user interviews. Start having conversations. There’s something I’ve realised lately, that’s making my user interviews go smoother and getting deeper, more nuanced insights. I want to share it with you: Take a step back, for a moment. What is a…