I used to believe that what made great designers so great was their craft; their ability to add polish and style to whatever they touched. Now I see that what makes exceptional designers so incredible is not only their attention to detail, but their ability to think holistically about their work.
When we are little, one of the first, and most boring, lessons we ever receive is in the primordial importance of being – as adults put it – ‘kind’. It’s because of this peculiar-seeming imperative that our mother will remind us up to fifteen times in a single week to send granny a thank you letter for the horrible hat she knitted us. Or that we have to add a ‘please’ every time we ask for almost anything, even a paper napkin, from anyone. Or that we have to invite the weirdo in class to our birthday party and even give him his own balloon. We’re left in little doubt: kindness is at once very important – and entirely stupid.
Spelling Bee, too, and Words With Friends. Who knew online word games would get us talking to each other again?
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Simplicity is about subtracting the obvious, and adding the meaningful.
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